This should come as no surprise…sugar is not your friend. Refined sugar is 99.4 to 99.7 percent pure calories, with no vitamins, minerals, fats, or proteins – just carbohydrates that spike blood sugar, followed by an insulin response and a subsequent sugar crash, leading us to the desire for more.
The Effects of Sugar
Eating sugary foods makes people hungry and tired, and causes them to gain weight. Refined sugar is void of minerals needed for enzymes, can cause mineral deficiencies, interferes with the actions of calcium and magnesium, increases inflammation, increases erratic brain cell firing, and has been implicated in aggression.
Additionally, sugar consumption has been associated with depression, ADHD and hyperactivity, increased triglycerides, lower HDL, and higher LDL cholesterol; it also feeds cancer cells. Brain imaging studies showed sugar causes increased slow brain waves, and a study at UCLA showed that sugar alters learning and memory.
Did you know that the average American eats about 140 pounds of sugar a year?
And the fact that sugar is often disguised behind the labels of “organic,” “cane,” “raw,” or “unprocessed” doesn’t change the insulin response in your body when you eat it. Whether it comes from a beehive, a maple tree, or any other natural source, sugar is sugar.
When you eat sugar, your blood sugar spikes, insulin is released, then blood sugar drops, and you crave it again and again. When your blood sugar drops, your body sees it as a state of emergency, causing you to crave food as a way to fix the situation. Sugar is the fastest way to do that. That is why when you eat sugar, you crave it more – similar to how a drug addict craves his drug.
“Drug Dealers” in the Food Industry
In the 1970s, a mathematician by the name of Howard Moskowitz discovered that the perfect combination of sugar, salt, and fat would optimize the human brain’s pleasure experience. He coined it the “bliss point.”
Fast-forward a few decades, and we now know that triggering the bliss point not only increases sensory experiences like taste and texture, but also activates an area deep in the brain, called the nucleus accumbens, which is associated with motivation and pleasure.
The nucleus accumbens is the same part of the brain that is activated by certain drugs such as cocaine, methamphetamines, nicotine, and morphine! In other words, the job of food designers is to create foods that hook your brain, just like addictive drugs.
Now new research published in the British Journal of Sports Medicine backs that up by demonstrating that sugar has a similar effect on the brain to powerful illegal drugs and that it can be as addictive as cocaine! Furthermore, they say, cutting out sugar can cause cravings, binges, and withdrawal symptoms – like a drug addict going cold turkey.
But here is the good news: Once you let go of sugar, your cravings WILL subside.
Within a short time (usually several days) of eliminating sugar, many amazing things begin to happen in your body. Your hormones begin to regulate. Your hunger/satiation signals normalize. You begin to enjoy the taste of real (unprocessed) foods. Fruit tastes sweeter and vegetables more flavorful.
And by eliminating sugar, which contributes to lack of focus and inattention, you have a greater ability to focus on making the healthiest eating choices.
To help deal with sugar cravings, consider trying BrainMD’s Craving Control which can support your willpower to help you stay in control. Containing six active ingredients that work synergistically to help calm the craving centers in the brain, Craving Control can diminish the frequency and intensity of your cravings, helping you to more effectively achieve better control over your behavior.
What Customers Are Saying About Craving Control
“I purchased Craving Control for my daughter who was really having problems regulating her food impulses. She has more balance in her choices of food and is a lot happier with herself for making better choices and succumbing less to spontaneous cravings!”
“Craving Control took the edge off my cravings so I feel in control of my food choices. I take 2 capsules in the morning and another 1 in the mid-afternoon. I have been taking the supplement for about 1 month and not noticed any decrease in effect. I highly recommend the product for people wanting to change their diet.”
“I finally have a choice and power over my food, rather than my food having power over me.”
“So glad there’s a healthy option to help me with my cravings. I especially like the fact that this supplement is helping me not have those sugar cravings that destroy my willpower without your help!”
As Product Manager of BrainMD supplements, Laura has extensive knowledge of how the products are made and the great care taken to ensure quality and efficacy.